| Maximizing
Your Web Site Position and Profits |
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| This presentation offers exciting tips for
promoting your products and services online. Whether a
business has a product that can be sold online or is simply
using the Web for brand building and marketing, this
presentation offers strategies for making the site more
effective. |
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| Creativity
in the Workplace: Making Fun Pay |
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| Does it pay to have a creative
work environment? What are the benefits? As CEOs and human
resource professionals struggle with issues like employee
retention and recruiting, they often don't consider the
impact 'fun' can have on the bottom line. A business that
has successfully incorporated creativity into day-to-day
life shares its secrets. |
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| Effective
Site Marketing: Is Anyone Out There? |
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| Great tips and tricks for bringing more
traffic to your Web site. This presentation covers some
well-known site marketing tools, such as search engines,
including exploring affinity marketing and link generation |
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| Explores different approaches to getting
valuable marketing research from groups of consumers. Covers
participant selection, survey generation and mediums. Also
deals with using new technology in research, such as online
surveys, that can enhance consumer participation and still
produce scientific results. |
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| Explores ways to integrate all of your
marketing materials electronically. From your Web site to
catalogs, brochures and media kits. Also explains the
convenience, cost savings and new business potential of
delivering marketing materials on CD-ROM. |
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| A discussion of brand maintenance - why
developing and protecting your brand image is so important,
and steps to take to make sure brand awareness is what it
should be. Also explores strategic planning techniques that
help identify areas to exploit and improve. |
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| Presentation explores basic
advertising principles, advertising for brand building and
to drive sales. Also why it needs to be done within a
strategic framework. Discussion of the components of good
advertising, why some ads fail, and what are the steps to
building an effective advertising campaign. |
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| How are the best ad campaigns
done? What's the thinking and strategy behind them? What
really generates response? This review of top, award-winning
advertising seeks to answer those questions and provide a
benchmark for companies seeking more power in their
advertising. |
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| Sooner or later, a company
officer, president or communications manager will have to
talk to the media. This session explores why that person
should welcome the chance. How to go about getting your
company's message across, and how best to handle
"negative" news. |
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| Getting
in the Spotlight - And Staying There |
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| The basics of how to get
publicity for your business or organization, including how
to work with the media, recognizing and creating a good news
story and the basics of the news cycle. |
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| Intranets
and Extanets: Jump-Start Your Internal
Communications |
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| Going online means much much more than having
a Web site. The same tools you use to communicate with
customers can be used to link offices and employees, share
and collect data, and facilitate project management. This
presentation offers an outline for building an employee
intranet and/or business-to-business extranet. |
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